Leaflets are an ideal method of marketing in order to grow your business. A leaflet sends your customers the right message and delivers your brand to an area or a selected demographic to effectively target the customers it suits. A promotional leaflet campaign is three things:
- Measurable – Your leaflet asks people to engage with your business.
- Direct – A leaflet reaches your customer in their home.
- Cost-effective – You can find new customers for as little as 5p per household.
These three things will gain you more customers and a more diverse brand awareness.
Some companies may depend on self-promotion and use social media or email techniques in order to communicate their services; however, here are just a few reasons as to why leaflet distribution is the most effective and results-focused means of marketing your business.
Leaflets Are Solid
As leaflets are tangible, there is no chance of it being deleted or missed because it’s in the ‘junk folder’. Emails are a one-way road to miscommunication, and as they are so limited in first-glance information, they are quite often deleted without even being opened.
At first glance, the only thing that an email shares with an unhappy receiver is a sender they do not recognise and a subject line they do not understand. A leaflet is in their hand, so you’ve already made an impression stronger than that of a social media status or a ‘spam’ email.
Social media statuses can be ignored and emails can be deleted, however, a leaflet requires effort to put it in the bin without even glancing over its design.
Leaflets Are Targeted Directly To Your Demographic
A leaflet reaches your customer in their homes; it’s not a phone call that will annoy them or a jingle constantly repeated on the radio. You can opt for a certain type of demographic or area to be targeting, which means that only potential and suitable customers will be included rather than a random selection. This type of marketing ensures a much more specific and effective response.
Leaflets are a form of communication they can look over when they wish to, generally arriving with the rest of the daily post. Your leaflet should be eye-catching and make them an offer that they’ll want to take advantage of. It could be a coupon or an opportunity to win a free service.
Consider including the following to grab your audience’s attention:
- A coupon
- A contest
- A discount code to use online or in store
- An invitation to join you on Facebook or Twitter, etc
Don’t forget to include:
- Phone number(s)
- Business address
- Website URL
- Opening times
- Email address
An attractive and professionally presented leaflet is an important selling point for your business, and one that will promote the quality of service the customer can expect. Good leaflets promote professionalism and value for money, whereas a poorly designed leaflet will not encourage a customer to purchase a service from you.
A Leaflet Can Engage With The Audience
Whether your selected audience phone you as soon as they see the leaflet, or return your postcard the next day, a leaflet requests contact and asks the viewer to engage with the business in some way. Request some sort of feedback, or if you include vouchers or coupons, provide a fair expiry date, as not everyone will be in a position to act upon the leaflet right away. Measuring responses can be relatively simple, and you can even set up a webpage or email address especially for your customers.
When a customer contacts you:
- Ask how they heard about you, whether through leaflet, word-of-mouth or other means
- Keep an eye on the coupons that are used and be sure to keep track (this allows you to measure what deals and offers are most popular)
- Track the use of a discount code
- Ask people to follow your business page on Twitter, Facebook or sign up for regular news updates via all contact platforms – letters, phone, SMS text, email etc
- Leaflets are cost-effective
Leaflets are possibly the most inexpensive way to put your business directly into the hands of the people you’re targeting. Every leaflet strengthens your company by bringing you more details about your customer, so be sure to build your marketing and sales expertise as your business grows. No other marketing medium can promise the large-scale coverage and targeted marketing of a leaflet campaign.
Here at Direct Letterbox Marketing, we are dedicated to providing quality and effective leaflet distribution in Manchester. For more information or to enquire about our wide range of marketing and distribution services, please do not hesitate to contact our friendly and knowledgeable team online or by ringing 0800 028 6353.
