Just like with leaflet delivery and distribution, social media has become a crucial aspect of marketing your business. It’s an effective way to build your brand, network with potential clients and spread information about your company. These days it’s becoming extremely popular for companies to have a social media presence to communicate to a wider audience.
However, if used incorrectly, it can completely ruin your whole campaign. Are you using social media the correct way or are you committing some of the biggest social media sins?
Social Media Sin #1
Spamming Your Followers
Whilst it’s important to have a presence online, you shouldn’t overwhelm your followers with too many posts. Sharing repetitive stuff, writing too many posts and overly promoting your product is more likely to have the opposite effect to what you’re hoping for – it will turn people away. Your posts need to have value and should contain a diverse amount of content.
It’s also very important to avoid click baiting, which is the act of enticing someone to like your post without giving them all the information – often done in ways such as “like this post if” or using dramatic headlines. Back in 2014, Facebook vowed to penalise anyone they thought was using click bait.
Social Media Sin #2
Getting Too Personal
If you’ve decided to use your social media account for professional purposes, then you should avoid posting anything personal on there too. Everything you post will be reflective on your brand and therefore you should only post information that supports this.
However, this doesn’t mean that you shouldn’t have a personality. You can still have relevant tweets and inject some humour and personality into them.
Social Media Sin #3
Using The Wrong Platforms
It’s a good idea to use different social media platforms, such as Facebook, Twitter, and Instagram. However, you shouldn’t make the mistake of thinking that these platforms all require the same type of posts. Thinking that all social media sites are the same is a huge mistake, and something that every budding social media campaigner should try to avoid. You need to research each platform and work out what works best for that audience.
We also think that using irrelevant platforms is also a mistake for some companies. If Facebook isn’t going to attract the right kind of audience for your business – don’t use it.
Social Media Sin #4
Not Proofreading Your Work
With anything you put online, proofreading your work is extremely important. One spelling mistake might not seem like a big deal, but it could actually cause you a lot of problems. Careless posting can have a negative effect on your brand – something you need to avoid at all costs. One well written tweet could go viral and expand your business, so just think about what a badly timed tweet could do.
Social Media Sin #5
Not Having a Strategy in Place
Before starting any kind of marketing campaign, it’s important that you have a strategy in mind. It’s essential to know what your goals are when using social media marketing, and how you are going to achieve them. We also think it’s important to have a way of measuring how your campaign is going – so you know whether you need to change anything.
You need to be prepared to go back to the drawing board when it comes to your strategy – some things just might not pan out as you hoped.
Now that you know what mistakes to avoid making, you can work hard to make sure that your campaign is a big success.
When it comes to marketing, whether it’s social media or direct marketing – knowing your audience is one of the most important factors. That’s why here at Direct Letterbox Marketing, we take time to carry out demographic profiling so that we are certain that your leaflet campaign is being distributed to the correct audience. Do you want to start engaging with audiences in their own home? Contact us straight away on 0800 028 6353 and a member of our team will be happy to help.
