One common attribute among marketers is the capability of being able to speak continually about the brilliance of the product they are representing. Nowadays, this is justified by what seems like endless advertising that everyone encounters on a daily basis whether at home watching the TV, as they access the internet or out and about as they go about their daily routines.
Many marketers seem to have forgotten about the basics of selling their product. With this advertising whirlwind taking place, people have now learnt to simply ignore the messages, therefore marketers are now telling instead of selling. It is almost accurate to say the modern customer is slowly becoming numb to modern marketing communication and the messages seem to become less effective as time goes on.
The customer is always right…
Customers certainly want to hear about the product from someone to whom they can relate. The answer is simply the other customers. Indeed, we are coming to an era where it is time for the modern marketers like television and email advertisers to step back and let the customer do the talking for them. For example, there is an ever-growing influence of customer reviews, as customers are increasingly relying on fellow customers’ past experiences and thoughts about particular services.
So what’s next?
Marketers now face the challenge of accepting change and embracing customers’ voices as a loud form of advertising. A large proportion of marketing experts believe that word of mouth is the most effective form of advertising, therefore give your customers the chance to help you promote their beloved brand. Looking at marketing as whole, we can safely say the traditional forms of communication are bound to become the successful marketers’ new best friend.
Apart from customers’ influence, leaflet distribution has recently been recognised yet another traditional form of marketing that is reportedly on the rise. Similar to use of customer reviews, many companies have noticed the influence of leaflet distribution on their businesses’ profitability and they have already started implementing this form of advertising as part of their marketing campaign.
If you are a company looking to take a leap towards success and conform to the rising trend of traditional marketing techniques such as those mentioned above, we at Direct Letterbox Marketing could assist you with leaflet distribution. We are a company offering professional guidance with flyer design and distribution so if you need our services, please do not hesitate to contact us on 0800 028 6353. Our highly trained team of employees will be readily available to offer you tailored assistance.
