Recently you may have noticed a whole lot more letterbox marketing coming through your door thanks to the upcoming general election. We’re betting you haven’t taken much notice of what these candidates have to say, and we are also willing to bet it’s because the design of the leaflets isn’t exactly eye catching or interesting, or there is too much information crammed on there.
In this blog post, we are going to explore how to make a memorable marketing campaign and how to do it right!
Research, Research, RESEARCH!
The most integral part of your marketing campaign is knowing who your audience is. You need to tailor the design and information you are sharing in your leaflet to those people, in order to interest and engage them in what you are trying to say. Spending a lot of money on a campaign that doesn’t fit the demographic of the audience you are trying to attract is a sure way to lose out on potential customers or supporters.
It’s Not ALL About the Return
Sure, you are clearly making a marketing campaign to gain interest in your product or service, but don’t only think about how much money the advertisement will bring in.
You’ve seen it in the street; people shoving leaflets in busy shoppers’ faces, only for their leaflet to be shoved in the nearest bin. However, it’s human nature to be curious, so they will have glanced at it for a few seconds, even if they didn’t mean to.
This will also mean that your brand will be in their head somewhere, and seeing some branding elsewhere may resurrect some recognition, even if they have no idea where they recognised it from. The return from a letterbox/leaflet campaign isn’t always instant!
Set the Mood of your Service or Product
Know when enough information is enough. As we mentioned at the beginning, leaflets that get pushed through your letterbox which are very text heavy will put off any reader even before they have seen what your product is.
Don’t bombard your audience with technical info or an extensive list of features, just give them a taste of what you have to offer; make them want to know more! They can’t “learn more” by contacting you when you have covered your product from every possible angle imaginable!
It shouldn’t be about what you are selling, but about how your services can benefit them!
Here at Direct Letterbox Marketing, we are leading specialists in leaflet distribution. We are on hand to point you in the right direction with your marketing campaign, and with an experienced team behind us, we can deliver the best customer service to you. For more information about how we can help you, why not get in touch with us on 0800 028 6353 and chat with one of our friendly team members today!
