In this current economic climate letterbox marketing is not a decision to take lightly. When letterbox marketing goes well you will reap the rewards, however if you don’t plan the campaign accordingly then you can’t expect to get a return on investment. You have to ask yourself a question: how much is a customer worth to you? Investing time and money into this form of campaign is imperative, and the key is to know your audience and their behaviour.
For example, you will want to find areas where your letterbox campaign can be converted into customers. Here at Direct Letterbox Marketing we understand the importance of getting your audience right, which is why we provide a service that includes demographic profiling. We use the latest technology to assist you in identifying the most relevant areas for your product. We can select from over 100 demographic variables across 11 categories; such as age, gender, ethnicity, economic status, household composition and social grade. Our area profiling is completely free of charge, and we find that it produces the right results.
Although finding the right area for your campaign is vital, it is also important to remember that using letterbox marketing just once isn’t an optimum practice. Although it will get you results, it won’t be as effective as several distributions. For example, if you target an area that has a positive response and pays for your advertising, but you stop after only one distribution, then you could be missing out. People’s situations change; if you provide a laundry service perhaps a prospective customer didn’t require your services at that time, but during a second distribution they may have a wedding to attend and require a dry cleaner. Circumstances in life change, which is why you should continue with campaigns when the economics work.
At Direct Letterbox Marketing, we can provide you with one of our leaflet distribution services and take the stress out of your marketing campaign. We are aware that good letterbox marketing is for the long term. A targeted campaign is the only way to get results and see significant return on your investment. If you have any queries please call us on 0800 028 6353.
