General

Last time on this blog, we studied the importance of fonts when it comes to designing your leaflets. But those fancy fonts aren’t worth the paper they’re printed on without words – or copy. Good copy is crucial when it comes to direct marketing. Do it right, and voila – you’re a marketing whizz. Do …

The Importance of Words: Good Copy Sells Read More »

So, you’ve invested in using flyers for your marketing campaign. Congratulations! Leaflet marketing is one of the most successful forms of marketing available! But what’s this? You aren’t seeing any increase in interest in your company? Have you taken a deeper look into your leaflets design? One of the most common reasons why leaflet and …

Are Your Letterbox Flyers Flopping? Top 3 Flyer Design Mistakes Read More »

Leaflets are an ideal method of marketing in order to grow your business. A leaflet sends your customers the right message and delivers your brand to an area or a selected demographic to effectively target the customers it suits. A promotional leaflet campaign is three things: Measurable – Your leaflet asks people to engage with …

Why Promotional Leaflets Are So Effective Read More »

In today’s marketing world, many are claiming that brand loyalty is a thing of the past. As one of the key aspects of relationship marketing, the end of brand loyalty would make a lot of marketing managers’ jobs harder. The truth of the matter is that brand loyalty isn’t actually dead; it’s just harder than …

How to Capture Brand Loyalty in a Time When it’s Harder Than Ever Read More »

When you’re designing your leaflet, it’s possible that you can be so caught up on the images and colours, and the overall fold style, that you can easily forget your fonts. Not Fonz – Fonts! Your font choice is an important factor on your leaflet – you wouldn’t expect your customers to be able to …

The Importance of Fonts: What Your Font Choice Says About Your Company Read More »

When it comes to leaflets, there’s definitely a lot more than meets the eye. So today we’ll take a look at the different styles of leaflets, and in particular, the types of folds available for your own direct marketing. Single Sheet When it comes to leaflets, the unfolded A5 single sheet is pretty much the …

Everything You Ever Wanted to Know About Types of Leaflets, But Were Too Afraid to Ask Read More »

Every time you look through a list of tips or ideas for designing your next leafleting campaign, there are three little words that are almost guaranteed to pop up – and if they don’t then you’re probably reading the wrong guide! Those words are ‘Call to Action’, and they represent one of the most important …

Lights, Camera, Action! Give Your Audience Something to Do Next Read More »

Interacting with your audience is paramount when it comes to creating a strong, long lasting relationship with them. As Birmingham’s leading leaflet distributor, we’ve seen a great rise in bright colours, witty slogans and attractive leaflet layouts to help catch the wandering eyes of target audiences, but what can you do to stand out from …

Including Your Audience: How to Make Your Leaflet Connect Read More »

Previously on our blog we discussed the seriously important aspect of brand mascots. You know, those goofy little characters who act as a visual personality for your company. This time we’re going to look at their human counterparts, the brand ambassador. We live in a world that worships at the altar of celebrity, right? The …

The Importance of Brand Ambassadors: It’s Who You Know Read More »

Although leaflet distribution has been a well-respected and popular method of marketing for many years, prospective clients are still unsure as to how effective such methods are and there is a constant fear that many potential customers do not appreciate or even look at the material coming through their letterbox. Every type of media is …

Leaflet Marketing: The Good, The Facts, The Stats Read More »