DLM Blog

As mentioned in a previous post, traditional methods of communicative marketing such as leaflet distribution are yet again on the

It has been well over a year since the court case for the DPDS Leaflet Distribution Ltd fraud reached its

A new study has found that traditional channels are most effective for getting their message across and procuring responses from

As technology has advanced, we have seen the rise of digital publishing. Of course, this has affected the way we

The process of local advertising refers to a promotional strategy that is tailored to target an audience within a particular

The promotional mix is a concept that uses a variety of push factors to get a business brand noticed by

According to a new study by Forrester, and commissioned by Silverpop, 62% of surveyed businesses avoid behavioural marketing as it

‘There are no secrets to success. It is the result of preparation, hard work, and learning from failure’ Doing well

As we mentioned in our previous post, leaflet distribution campaigns have been highlighted as one of the most effective means

The continuous development of technology has essentially facilitated an increase in the means of available communication to date. Furthermore, the