Ben Ferguson

No matter how big or small your company is, marketing you business is always going to seem like a daunting and expensive task. If you are a small or startup company, you may feel like you have to spend a lot of money on advertising to make your voice heard (or seen!). However, does this …

How to Save Money on your Business Marketing Read More »

Communicating effectively is the lifeblood of a strong relationship. When it comes to marketing, building up robust client relationships is simply invaluable, and effective communication is undoubtedly the way to cultivate such relationships. Here are a few tips for you to bear in mind: Be Responsive Marketing isn’t just about conveying your message to a …

How to Build Robust Relationships with Customers Read More »

Knowing your market is the most important part of a leaflet distribution campaign, and targeting the correct market can mean the difference between marketing success and marketing failure. With that in mind, here are a few common target marketing errors that you’d do well to avoid: Going Too Broad The very concept behind the phrase …

Common Mistakes to Avoid in Your Target Marketing Read More »

Just like with leaflet delivery and distribution, social media has become a crucial aspect of marketing your business. It’s an effective way to build your brand, network with potential clients and spread information about your company. These days it’s becoming extremely popular for companies to have a social media presence to communicate to a wider …

Social Media Sins: Are You Making These 5 Mistakes With Your Social Media Campaign? Read More »

Every company aims to create eye-catching, slick and effectively designed advertisements in order to keep consumer attention long enough to communicate your business message. This may be through leaflet, brochure or poster format, but whatever method you choose; all design aims remain the same – to sell your product! Here at Direct Letterbox Marketing, we …

Top Tips for Effective Design Read More »

The concept of devising an operational plan and a strategic plan around a leaflet distribution campaign are two different ideas, and they address two different issues. Although they are often mistaken for one another, marketing experts state strategic planning takes a more long-term orientated approach while operational planning is largely short term. During planning, corporate …

Leaflet Distribution: Operational Planning v Strategic Planning Read More »

The digital age is at the forefront of everyone’s minds when it comes to marketing. Email marketing is one of the most effective forms of digital marketing… but only if it’s done right. Coupled with a leaflet campaign to target those who are still operating off the digital grid, your marketing campaign will reach a …

5 Expert Tips for an Effective Email Marketing Campaign Read More »

Leaflet distribution has been an integral part of many brand’s marketing strategies for years, and this ubiquitous nature has resulted in it being the cornerstone of many campaigns. However, some people within the UK have become so accustomed to ‘door drop’ advertising – namely pushing paper or card fliers through a letterbox – that it …

Is Letterbox Marketing Still Important? Read More »

In business, the process of advertisement is essentially an attempt to communicate a specific message to a targeted audience regarding products or services. The main aim in doing so is to raise product awareness and persuade the prospective buyers into purchasing what the advertising entity has on offer. There are different forms of advertising including …

Ethical Marketing: The Do’s and Don’ts Read More »

One common attribute among marketers is the capability of being able to speak continually about the brilliance of the product they are representing. Nowadays, this is justified by what seems like endless advertising that everyone encounters on a daily basis whether at home watching the TV, as they access the internet or out and about …

Silence! Let The Customers Speak Read More »