Ben Ferguson

In our last blog in this series, we studied the importance of keeping your existing clients – after all, you wouldn’t want to lose them after working so hard to get them in the first place.  But it’s also crucial to attract the attention of those brand spanking new customers too, right? And direct marketing …

The Importance of Audience: Like Laser Focus Read More »

When it comes to marketing, there are a variety of ways you can ensure your brand is promoted effectively. At Direct Letterbox Marketing, we use inspiration from all sorts of places in order to make our leaflet delivery as effective as possible. Here, we will take a look at some completely unique marketing techniques and …

Thinking Outside the Box: Lessons to Learn from Unique Marketing Techniques Read More »

Ok, quick question – what’s the purpose of direct marketing? If you said attracting new customers, well, you’re half right. Marketing, in any form, isn’t just about getting new clients through the door – it’s also about maintaining your existing client base. Every company has a client attrition rate – which is the rate which …

The Importance of Keeping Customers: Forever Friends Read More »

At the end of the day, going forward, time will tell… Ah, we’ve heard it all before, right? When you’re designing your direct letterbox marketing, one of the main things you need to consider is this: is it original? Whether it’s an image-heavy or text-heavy mail-out, originality and creativity are absolutely crucial to a successful …

The Importance of Originality: Create, Innovate, Hamburger Read More »

Recently you may have noticed a whole lot more letterbox marketing coming through your door thanks to the upcoming general election. We’re betting you haven’t taken much notice of what these candidates have to say, and we are also willing to bet it’s because the design of the leaflets isn’t exactly eye catching or interesting, …

How to Make Your Marketing Campaign Memorable Read More »

Welcome back to our continuing series on the various attributes and factors you’ll need to consider when designing your direct letterbox marketing. Today we’re going to just go ahead and look at the importance of branding. Ok, when you hear someone say ‘branding’ it’s usually a smug marketing manager who throws words like that around …

The Importance of Brand Identity: One for All and All-in-One Read More »

There’s a whole lot more to leaflets than you might first think – and nailing your direct marketing designs are crucial to success. So we’ve put together an easy-read infographic that’ll help outline some issues you may come across when looking at how to make leaflets work for you. If you’d like the very finest …

What is a Leaflet And How Can They Work For You? Read More »

With Christmas getting nearer, if you haven’t yet implemented your Christmas campaign – you better get started! As a business owner, you’ll be well aware that the seasons can often influence your campaign techniques – those styles that work in summer, may not always work in winter, but don’t worry! Here at Direct Letterbox Marketing, …

5 Tips for a Festive Leaflet Campaign Read More »

Some people believed that the digital age was going to signal the death of print marketing. However, this is certainly not the case, with many sectors still benefitting from leaflets. Here, we will look at exactly why you should use a leaflet to cover your advertising needs: The costLet’s face it — money talks! It …

Why use leaflets for advertising? Read More »

Door to door leaflet distribution remains one of the most popular methods of delivery. It is proven to have generated fast and measurable responses – whilst remaining extremely cost effective. Unlike other methods of marketing, it allows businesses to specifically target households that fit their demographic profile. Direct Letterbox Marketing is a leading provider of …

Misconceptions of Leaflet Distribution: Door Drop Marketing Read More »