Ben Ferguson

The development of technology has led to the simplicity of marketing as a whole, with targeted marketing being a specific beneficiary of the outcomes. For instance, it is common that people disclose significant personal information on social networking sites like Facebook and Twitter, making it much easier for marketers to segment their target audiences. Many …

The all-important characteristics of targeted marketing Read More »

Previously, we discussed the importance of dividing target audiences into smaller segments to facilitate effective leaflet distribution on a localised scale. We established how local companies can devise a successful customer mapping process with the idea of proceeding to national firms’ segmentation. Well this article is the follow up document, which features the significance of …

Large Scale Marketing: The Importance of market segmentation in leaflet distribution Read More »

The process of market segmentation is a technique used by many organisations to target its products or communication to the right customers more efficiently. This technique is essentially used to help companies understand their customers better through identifying their needs and wants. This information is then used to address the specific requirements to maximise the …

Small Scale Marketing: The Importance of market segmentation in leaflet distribution Read More »

Running a business is no easy feat, so you will have to make sure that your marketing is worthwhile, especially in this current economic climate. You will have to pay close attention to your campaign in order to make sure that it gets the results; otherwise, it will hurt your finances and ultimately add to …

Common Business Mistakes in Marketing Read More »

Quite a few reports of a January slump are circulating in the press, and post sale, post Christmas gloomy January can always be a trying time for businesses.  However, there are some positive reports from companies ranging from Sports Direct to the brewery giant Greene King.  All indicators suggest that the market is particularly competitive, …

Ensure you avoid and recover from the negative effects of the January retail slump Read More »

The festive season is now officially over but during this period Birmingham city centre was brought to life with shimmering disco balls, gorgeous gowns and top musical acts. The ball season is normally throughout autumn and winter, leading up to Christmas and with the enormous Snowball in Birmingham as a highlight. The charity event season …

Birmingham’s Balls: How Leaflets Can Help Charity Events Read More »

A recently completed survey that has been ongoing for over a decade identified UK’s cities London and Manchester among Europe’s top 20 best cities for business activities. The compiled list, which had London ranked first, also featured other major European cities like Paris, Barcelona and Milan. London and Manchester are well known as the home …

London and Manchester named among Europe’s top 20 cities for business Read More »

There are many forms of advertising for you to take advantage of nowadays, from television and radio advertising to online advertising and SEO. None are without their drawbacks, however; you can spend an extortionate amount of money on a radio or television advert just for a prospective customer to turn off your advert, flick to …

Advantages of Leaflet Marketing Read More »

We would like to wish all of our customers a very Merry Christmas and every success for the New Year from everybody here at Direct Letterbox Marketing. It has reached the festive time of year again, and as 2013 is drawing to a close it is the perfect opportunity to reflect back on the events …

Merry Christmas from Direct Letterbox Marketing! Read More »

The fierce competition in many industries has led to businesses trying various methods of communication to get their brand noticed by customers. Many organisations have embraced the use of leaflet distribution as a marketing strategy after witnessing other businesses gain positive outcomes from using this type of communication. Using flyers to communicate with customers can …

How leaflet distribution can boost customer engagement & retention Read More »