Leaflet distribution has been an integral part of many brand’s marketing strategies for years, and this ubiquitous nature has resulted in it being the cornerstone of many campaigns. However, some people within the UK have become so accustomed to ‘door drop’ advertising – namely pushing paper or card fliers through a letterbox – that it no longer commands the same appeal as it once did, leading some to question whether it is still an effective means of advertising.
According to an article on The Drum, this British under appreciation of letterbox marketing has been well observed, yet this is certainly not the case in other countries. For example, the UK’s miniscule door drop advertising expenditure of 1.5% pales in comparison to Denmark, Finland and France, who all exhibit figures of more than 10%, and many experts are claiming that the dismissal of door drop advertising in the UK is thoroughly misguided.
Letterbox marketing really does have the potential to communicate a brand message to every single sector of a marketplace – everyone has a letterbox, after all – and when you factor in analytics and demographics you can also achieve some impressive results from targeted campaigns. Actually, Royal Mail research has shown that approximately 90% of UK residents remembered and were happy to receive door drops, and the success rate of door drops in terms of leading people into a purchase was more than twice as effective as internet advertisements.
A full 80% of the 100 leading advertisers still make heavy use of letterbox marketing, so those businesses who are shying away from the practice in favour of other, more recent advertising models are really missing a trick. Letterbox marketing also doesn’t have to be divorced from forms of advertising that are seen as being more innovative, and a combination of methods can yield some exceptionally strong results with equally impressive consistency.
Here at Direct Letterbox Marketing, we are a specialist provider of door-to-door leaflet distribution within the UK, and we have a proven track record when it comes to achieving effective communication with your target market. If you’re not taking advantage of letterbox and door drop marketing, then your campaign isn’t as effective as it could be, so we encourage you to consider using it. We guarantee that you won’t regret it.
For more information, please be sure to contact us today by calling 0800 028 6353 or emailing enquiries@directletterboxmarketing.co.uk. We’ll be happy to help you elevate your advertising campaign to the next level.
