October 2022

Leaflets are an ideal method of marketing in order to grow your business. A leaflet sends your customers the right message and delivers your brand to an area or a selected demographic to effectively target the customers it suits. A promotional leaflet campaign is three things: Measurable – Your leaflet asks people to engage with […]

When you’re designing your leaflet, it’s possible that you can be so caught up on the images and colours, and the overall fold style, that you can easily forget your fonts. Not Fonz – Fonts! Your font choice is an important factor on your leaflet – you wouldn’t expect your customers to be able to

In today’s marketing world, many are claiming that brand loyalty is a thing of the past. As one of the key aspects of relationship marketing, the end of brand loyalty would make a lot of marketing managers’ jobs harder. The truth of the matter is that brand loyalty isn’t actually dead; it’s just harder than

When it comes to leaflets, there’s definitely a lot more than meets the eye. So today we’ll take a look at the different styles of leaflets, and in particular, the types of folds available for your own direct marketing. Single Sheet When it comes to leaflets, the unfolded A5 single sheet is pretty much the

Every time you look through a list of tips or ideas for designing your next leafleting campaign, there are three little words that are almost guaranteed to pop up – and if they don’t then you’re probably reading the wrong guide! Those words are ‘Call to Action’, and they represent one of the most important

Although leaflet distribution has been a well-respected and popular method of marketing for many years, prospective clients are still unsure as to how effective such methods are and there is a constant fear that many potential customers do not appreciate or even look at the material coming through their letterbox. Every type of media is

Previously on our blog we discussed the seriously important aspect of brand mascots. You know, those goofy little characters who act as a visual personality for your company. This time we’re going to look at their human counterparts, the brand ambassador. We live in a world that worships at the altar of celebrity, right? The

Interacting with your audience is paramount when it comes to creating a strong, long lasting relationship with them. As Birmingham’s leading leaflet distributor, we’ve seen a great rise in bright colours, witty slogans and attractive leaflet layouts to help catch the wandering eyes of target audiences, but what can you do to stand out from

A leaflet can quite often be one of the most successful methods of marketing in a brand’s campaign, and good design should include both text and image, over a single page or booklet format. Leaflets are cost effective, and are considered the most popular marketing tool for both small and larger scale businesses. Leaflets encourage

When coming up with content for your next leaflet campaign, or any upcoming marketing strategy, there are a lot of basics that need to be considered – clear information that doesn’t overwhelm the reader, questions and features which speak directly to your target audience, and a strong call to action which sparks genuine engagement. If